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Once Selaks Taste Collection had been successfully launched, warmer months arrived and the Selaks team sub-launched two new skus: 'Luscious' Pinot Gris and 'Berries & Cream' Rosé. The original dark branding gave way to light wood and breezy bach sentiment, and the new Summer range was received in market to some fanfare with firm accolades from Wine Orbit and Raymond Chan. I developed the 'lighter' look and feel for the campaign, and the supporting assets.
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